We believe that food is the single strongest lever to optimise human health and environmental sustainability on Earth.

We believe that food is the single strongest lever to optimise human health and environmental sustainability on Earth.
Planetary stewardship

A low impact diet

We live in an era of ecocide. Human-inflicted damages to our planet - climate breakdown, wildlife annihilation, destruction of land and waters - put all of her inhabitants in imminent danger. Scientists are calling for a radical change in the global food system, including consuming less meat and more legumes, as three billion people worldwide are malnourished and food production is exceeding planetary boundaries.

Behind Plantcraft, we are two successful genX entrepreneurs from Europe and New Zealand, and we are ready to take on this challenge - making healthy meat alternatives tasty, convenient and affordable.
We believe that food is the single strongest lever to optimise human health and environmental sustainability on Earth.

The founders

Csaba Hetenyi & Kati Ohens

Csaba comes from a commercial banking background, primarily in project finance consulting, for financial enterprises with retail and SME focus. He has over a decade of experience in CEO positions and some pretty unique and handy skills, such as managing a pasta factory. Kati spent most of her professional career in advertising and software development, until she pivoted significantly and decided to dedicate her time to planetary stewardship. She is immensely passionate about improving the human diet both on personal and global levels.

We cherish our partnerships

Proveg

Plantcraft has completed the four-month ProVeg incubation program in Berlin.

ProVeg is working with both startups and established companies to expand the plant-based food system. They have an excellent grasp of changing market needs and are ideally positioned to help maximise the impact of new startups by connecting them to a large international network of key players in the food industry.

They partner with food producers, restaurants, catering firms, and canteens, as well as lawyers, investors, health insurance companies, and the medical community.

Plant Based Foods Association

Plantcraft regularly participates in the PBFA programs as an active member of the Association.

The Plant Based Foods Association consists of mission-aligned members and supporters. Their mission is to ensure a fair and competitive marketplace for businesses selling plant-based foods intended to replace animal products such as meats, dairy, and eggs, by promoting policies and practices that improve conditions in the plant-based foods industry, and educating consumers about the benefits of plant-based foods.

Why Is There a Pepperoni Shortage?

COVID-19’s impact on how consumers perceive ‘clean’

Future of food